Agenda

Agenda

June 26, 2025

19:00

SPEAKER DINNER (for speakers, volunteers, and diamond sponsor only)

June 27, 2025

08:00

CHECK-IN

09:00 – 10:20

WELCOME & OPENING KEYNOTE

CLÉRIGOS
(Floor 1)

Alexandra Klein

Jakub Chycki

10:20 – 11:00

COFFEE BREAK, NETWORKING & SPONSOR BOOTHS

12:40 – 14:00

LUNCH, NETWORKING & SPONSOR BOOTHS

CLÉRIGOS
(Floor 1)

11:00 – 11:40

12:00 – 12:40

14:00 – 14:40

15:00 – 15:40

16:00 – 16:40

Stay on Top of All Recent Report and Dashboard Feature Enhancements

AI Agents from the trenches – Agentforce & beyond

Solo Admin: The Highs, Lows, and Faceplants
of Running Salesforce Alone

Applying a
Permission Set Led Security Model

Boost your site performance with Experience Delivery
for LWR

SÉ
(Floor 0)

11:00 – 11:40

12:00 – 12:40

14:00 – 14:40

15:00 – 15:40

16:00 – 16:40

Flow on the Fly (Patterns for screen flow actions)

Analyse debug logs with Apex
Log Analyzer

Demo Like a Pro: Mastering Salesforce Pre-Sales for
Maximum Impact

Goodbye Change
Sets: Streamlining DevOps with Slack Integration

Design is More
Than UI: How to Architect Solutions That Scale

BOAVISTA
(Floor 2)

11:00 – 11:40

12:00 – 12:40

14:00 – 14:40

15:00 – 15:40

16:00 – 16:40

Data Cloud with MC Personalization & Engagement: Pitfalls and Workarounds

AgentForce for MC: Fresh Air for SF Marketers or SFMC Retirement’s First Toll?

SFMC Audit Breakdown: What Works, What Doesn’t, and What to Fix First

Let’s hear your
voice on
Service Cloud

Boost Your Knowledge Base: How AI
Redefines Customer Experience

SERRALVES
(Floor 2)

11:00 – 11:40

12:00 – 12:40

14:00 – 14:40

15:00 – 15:40

16:00 – 16:40

Story-Powered
Change: Harnessing the
Power of Storytelling in Change Management

Discover Lessons
from a Decade of Salesforce

Wearing All the
Hats: Delivering Salesforce for Small Businesses

Navigating the Path to SF Management: A Practical Guide for Trailblazers

The Key to Salesforce Project Success:
Team Cohesion

RIBEIRA
(Floor -2)

11:00 – 12:40

14:00 – 14:40

15:00 – 15:40

16:00 – 16:40

Hands On Agentforce – Elevate Agentforce for Service with RAG

Salesforce at Scale: Strategies for Performance, Resilience & Growth

Extend Agentforce
with Custom Actions
on Heroku

Clicks to Context: Designing AI-First Experiences with Salesforce Agentforce

17:00 – 18:30

DEMO JAM & CLOSING KEYNOTE

CLÉRIGOS
(Floor 1)

Roger Farrow

Margo Paskalova

18:30 – 20:00

AFTER PARTY (this will take place at the venue)

Melissa Shepard

Melissa is a CTA, 36x Salesforce certified, Managing Director & Co-Founder of Estarei a Salesforce Consulting Partner, founder of ScaleUp Archs & Architect Ohana Slack, Mulesoft, Ladies Be Architects & Well-Architected Ambassador, Marketing Champion, co-leads of Boston Architect Community Group, Architect Dreamin Co-Founder/organizer and Northeast Dreamin organizer.

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Houssam Saoudy

Houssam is a Salesforce Architect, Salesforce MVP, Salesforce golden hoodie recipient, and x22 Salesforce Certified. After more than three years developing with Java, he found Salesforce in 2014, a platform that he loves. Fully involved in the Salesforce ecosystem and the Trailblazer Community, he is running the Salesforce Developer's Group in Casablanca, and the North Africa Dreamin' conference. He has been speaking at several events including Dreamforce, World Tour Paris, DreamOlé, London's Calling, Yeur Dreamin', and at various other amazing conferences and user groups around the world (in Africa, Europe, North America, South America, and Asia). He shares his knowledge in three languages (Arabic, French and English).

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Daniel Stange

Daniel is Salesforce architect, Salesforce MVP and former Analytics Champion / Tableau CRM Ambassador (2019-2022), holding 42 Certifications in Salesforce and Mulesoft (and 1000+ badges Trailhead All Star Ranger). He's a Technical Architect and CTO for DIA Digital Consulting, co-leads the Frankfurt Salesforce User Group. and is the the co-organizer of Wir sind Ohana, Skiforce and YeurArchitectDreamin. Daniel is working on the Salesforce platform since 2014, with a strong focus on DevOps, APIs, integration and identity federation topics, Salesforce core technologies, Manufacturing Cloud and the Einstein platform. His key expertise is in the manufacturing industry, B2B / B2B2C and D2C business models, digital transformation of business models, and CoE development.

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Pei Mun Lim

Pei runs zenhaotraining.co.uk - a Leadership Academy for Consulting and Project Delivery Excellence. With more than 30 years working with Microsoft and Salesforce Partners as a seasoned CRM Consultant and Programme Manager, Pei is experienced in building teams that care about delivering high quality projects.

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Harald Mayer

Harald immersed himself in the Salesforce Ecosystem after first attending Dreamforce in 2017. That same year, he joined a rising ISV partner as Head of Product Development. Later, he co-founded Hutte, a Salesforce DevOps startup. His passion lies in empowering teams and individuals to focus on the most important aspect: delivering value to their users. He enjoys sharing his knowledge and experience, and he's had many opportunities to do so within and beyond the Ohana.

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Andrea Carvalho

Salesforce Certified Instructor with 15 certifications. All Star Trailhead Ranger with 15 years of experience. Completed projects for high-tech, education, health, finance, and other industries for businesses of various sizes, spanning NA, EU, and Latin America. With a passion for empowering, guiding and mentoring individuals on their journey, founded the Vancouver Salesforce Saturday group and is currently co-leader of the Amsterdam Salesforce Saturday group and YeurDreamin organizer.

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Eric Praud

Eric is a senior consultant at Epam and has been working in the Salesforce ecosystem for the past 14 years. He started his Salesforce career as a Salesforce support agent. Like many others, he stumbled across the platform accidentally and hasn’t looked back since. Eric is very active in the Answers community and has been a Salesforce MVP since March 2021.

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Doria Hamelryk

Doria is a Salesforce MVP, Golden Hoodie and co-leader of the Paris Women in Tech Trailblazer Community group. She is the founder and technical Architect at Nuvoleous. She was one of the founders of North Africa Dreamin and Casablanca Developer Group and is also organizer of French Touch Dreamin (permanent), YeurDreamin 2023, and Albania Dreamin 2024. She was a speaker in more than 100 sessions including podcast, community groups, dreamin events and Dreamforce.

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Julio Fernández

Senior Salesforce Developer at Bristol based consultancy Desynit Limited, but working remotely from my little office in Seville. I've been working with the Salesforce platform for over 11 years now.

Passionate about the Trailblazer Community, I run the Seville Developer Group and I am one of the organisers of dreamOlé, the Salesforce Community Conference in Spain. Former Salesforce MVP.

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Soufiane Benhadda

Meet Soufiane, a seasoned Salesforce Technical and Functional Consultant with over 3 years of experience in the field. With a strong focus on system integrations and development, I bring a wealth of expertise and innovation to every project. Boasting 9 certifications, I am dedicated to mastering the Salesforce ecosystem and am currently working towards becoming a Salesforce Certified Technical Architect (CTA). My passion for delivering comprehensive solutions underscores my commitment to driving business growth through strategic Salesforce implementation.

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Abdelhakim Mouttaqui

As the Salesforce Architect Group Utrecht Founder and Leader, Organizer of the North Africa Dreamin, and an experienced Salesforce Technical Architect, my expertise in IT development is complemented by my strong technical skills, in-depth design knowledge, and innovative abilities.

Over the past few years, I have devoted my attention to CRM solutions, with a particular focus on Salesforce.com. I am deeply passionate about the interactive world and continuously explore digital possibilities.

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Neha Nagori

Neha is a Salesforce CTA and MVP with 17x Certifications. Currently Co-leading Dubai Architect Group and SAIMA, She is Passionate about sharing knowledge and Storytelling. In her free time, you can find her binging netflix , travelling or planning her next vacation :)

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Frédérique Mounier

Frédérique reskilled from a communications career with Social Builder institute in 2018. Now, a Salesforce Solution architect for The Adecco Group, All star ranger, currently holding 12 salesforce certifications, she also leads the Lyon Salesforce Women In Tech community group, organizes the Lyon Salesforce Saturdays, mentors reskilling professionals and speaks at Dreamin events. In 2022, she received the Golden hoodie at the World Tour in Paris and is a member of 2024 MVP class.

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David Carnes

Founder and Chairman at OpFocus, Author, Salesforce MVP, Dashboard Dōjō Host, RevOps Rockstars Podcast Host, Boston Salesforce Admin Group Leader

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Aaron Crear

Aaron is Founder & Principal at Hat-Trick Consulting. He works with companies around the world to help them achieve their Salesforce goals through administration, development and training services. Aaron currently holds ten Salesforce certifications. He is also the leader of the Lowell, MA Admins Community Group, Co-Organizer of Northeast Dreamin’ and Co-Founder of ReportForce.Blog. Mr. Crear is a frequent speaker, having presented over fifty times at Salesforce community events around the world.

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Hugo Rosário

Head of the Salesforce department at Sysensqo (former Solvay), where I manage a complex Salesforce ecosystem with 5 products, 4 Orgs, more than 20k users and a team of around 40 professionals. I’m part of the Salesforce Customer Advisor Board (Platform), I led the Trailblazer Community Group “French Riviera” and I’m part of the French Touch Dreamin Event organization team.

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Alba Rivas

I am Principal Developer Advocate at Salesforce who loves coding, learning and sharing. I was named Salesforce MVP for 3 years and I have also been a coach for RAD women a couple of times. I was one of the founders of dreamOlé, the Spanish community led event.

You can check my github (github.com/albarivas), follow me on twitter (@AlbaSFDC) and/or linkedIn (linkedin.com/in/alba-rivas/). Do you speak Spanish? Follow my streams on twitch! (twitch.tv/albarivas).

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Mauricio Alexandre Silva

I'm Salesforce Architect, Salesforce MVP, SF Community Group Leader, SF Trailhead Ranger, SF Trailblazer Mentor, DF and TDX Speaker, Salesforce SME, Trailblazer Credential Ambassador and holding several SF certificates. Started to learn and work with IT since 1986 and with Salesforce since 2012. Find the game change when started my learning journey with Salesforce University, right away followed in love with the way we can create and provide value doing what we love, Code. Well not only code because Salesforce brings us a new way to work, at least in my point of view, facilitating how we work and where we can work.

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Anastasiia Matviichuk

I started my career as a Java developer and then switched to Salesforce. I have worked on various projects throughout my tenure at Redtag for the past few years.

I hold a bachelor's degree in Automation and Computer-Integrated Technology. Additionally, I am actively involved in the Redtag Salesforce Academy, where I serve as a lecturer, guiding newbie developers on implementing Salesforce. Apart from lecturing, I find great joy in being a friendly and inspiring mentor for trainees, and I am genuinely excited about this role.

Recently, I have taken on the responsibility of being a local "Women in Tech" Salesforce community group leader, and I am thrilled about organizing community events.

Moreover, I am a passionate traveler and enjoy attending technical conferences around the world.

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Tomas Queirós

Country Leader at asUgo Portugal. Strong expertise in Salesforce Technology.
Experienced with Organizations across Consumer Goods, Telecom, Banking, Industry, Advertisement and Real estate in national and international settings. Led teams of 50+ Element team.

Focused on helping customers find solutions through technology and creating a successful team focused on efficiency and pulling the best out of each individual, believing that focus, motivated team and recognition will lead to better results.

I am passionate about running because it requires discipline, focus and perseverance, which are key elements for success in life.

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Fátima Pérez Botón

Fátima is a Salesforce developer and analyst and 4x Salesforce Certified. Since she found out Salesforce in 2018, she has been learning about this platform that she loves. Who would say it to her? Salesforce has become her great passion together with the music!
She is always willing to learn and face new challenges. She also loves sharing what she learns so she has been speaking at several events including Developer Groups, dreamOlé and Dreamforce. Find her on Linkedin (https://www.linkedin.com/in/fatimaperezboton/) or Twitter/X (@FatPerBot).

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Marilo Meta

Salesforce MVP and Community Group Leader of the Salesforce & Slack Admin Groups in Tirana, Albania. CEO of LDA Digital Solutions a Salesforce Consulting partner company and also the President and Founder of LDA Europe, an NGO focused on Youth Development & Leadership. Organizer of the Albania Dreamin' conference for 4 consecutive years and spoke at various prestigious events like Dreamforce 18',19', TDX 23', 24', Kosovo Dreamin, North Africa Dreamin', Pakistan Dreamin', Cairo Dreamin' etc. My journey as a Trailblazer has been marked by dedication, innovation, and a relentless drive to empower others in the Salesforce community.

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Navin Aswani

Navin is a distinguished figure in the Salesforce and Analytics sector, serving as the Co-Leader in CRM Analytics User Group. He has a knack for building creative analytical (predictive) dashboards and storytelling using Einstein APIs. With a robust foundation as a Certified Application and System Architect, Navin is currently focused on achieving the designation of Salesforce Certified Technical Architect

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Fernando Braz

Bachelor's degree in Management, Fernando Braz is passionate about technology and driving companies and society through digital trends and innovation such as cloud computing, CRM business applications, Artificial Intelligence, and Analytics. Having started his career in major Portuguese companies such as the José de Mello Group or Millennium BCP Bank, Fernando Braz spent over 11 years at Oracle, where he held various roles and positions, from Health sector manager to Oracle Core area director, leading teams throughout the years. After spending 4 years at SAS as Executive Director, he returned to Oracle to commercially lead Analytics, Big Data, and Database Cloud offerings in the Iberian, BeNeLux, CEE, and more recently Southern Europe regions. Since May 2020, he has been leading Salesforce in Portugal as Country Leader.

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Amanda Perkins

Amanda Perkins is the founder of Amanda Perkins Consulting Inc., with over ten years of experience in Salesforce and nine certifications. She specializes in translating complex technical ideas into practical business solutions, aiding organizations in managing the changes that come with digital transformations. Amanda is dedicated to making technology accessible and relevant, driving efficiency and success for her clients. She is excited to share her insights and connect at the Salesforce event in Portugal.

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Thierry Trouin

Salesforce enthusiast, I'm within the ecosystem since 2011, I have mastered the entire chain from project management or gathering needs to training.
I lead projects as well as, operational monitoring, team skills development, integration and even specific configuration and developments.
Furthermore, I'm a certified instructor on the ADX201 training, I manage the Toulouse Salesforce User Group in France and I'm a co-organizer of the French Touch Dreamin, the Salesforce French event of the year organized by the French community, for the community.
I have also been a Salesforce MVP since 2021.

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Karine Iost

Salesforce Administrator certified since 2020, I work for several non-profit organizations and in 2022 I'm a part of Accenture Fondation in France.
In my job I'm in charge of new implementations and I manage enhancements for new and existing non-profit organizations.

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Alexandra Klein

Role: Global Workforce Development Partner Program & Community @ Salesforce

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Jakub Chycki

Role: Manager Global Workforce Development Partner Program & Community at Salesforce

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Ali Zafar

Session Title: Salesforce at Scale: Strategies for Performance, Resilience & Growth

Role: Senior Technical Architect

Biography: I have been working in the Salesforce ecosystem for more than 14 years, serving as an Architect, Developer, and Technical Lead for large scale global customers. Throughout my career, I have tackled complex technical and business challenges designing scalable architectures, optimising performance, and implementing resilient solutions to support high-growth environments. My experience spans end to end implementations, system integrations, and solving unique scaling challenges across various industries, including public sector clients.

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Amanda Perkins

Session Title: Story-Powered Change: Harnessing the Power of Storytelling in Change Management

Role: Director of Business Development

Biography: Amanda Perkins is the founder of Amanda Perkins Consulting Inc., with over ten years of experience in Salesforce and nine certifications. She specializes in translating complex technical ideas into practical business solutions, aiding organizations in managing the changes that come with digital transformations. Amanda is dedicated to making technology accessible and relevant, driving efficiency and success for her clients. She is excited to share her insights and connect at the Salesforce event in Portugal.

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Angus Brown

Session Title: Flow on the Fly (Patterns for screen flow actions)

Role: Salesforce Developer

Biography: Angus is a 6x certified Salesforce Developer working for Bristol based consultancy, Desynit. He is also co-leader of the Bristol Admin User Group.
He's a proud owner of a new (... well new to him) yellow Fiat panda. Whether or not you ask him about it he'll show you some photos!

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Ankita Dhamgaya

Session Title: Goodbye Change Sets: Streamlining DevOps with Slack Integration

Role: Director & Co-Founder

Biography: Hello, I’m Ankita Dhamgaya, Director & Co-Founder at AlgoCirrus, with 10+ years in the Salesforce ecosystem. I’ve had the privilege of speaking at events like Irish Dreamin’ 25, French Touch Dreamin’ 24, YARL Dreamin’, and WIT Dreamin’ 23, among others.
I’m passionate about mentoring, especially underprivileged graduates, teaching them Salesforce skills to open new opportunities. I also engage in outreach, teaching coding in villages and facilitating technical job placements.
As a Pledge 1% contributor, I focus on empowering women, promoting inclusivity, and supporting the Salesforce community. I’m excited for opportunities to share practical insights and inspire others.

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David Carnes

Session Title: Stay on Top of All Recent Report and Dashboard Feature Enhancements

Role: CEO

Biography: David Carnes is Founder and CEO of OpFocus, Inc., a Salesforce consulting firm that works with SaaS companies to optimize their Go-To-Market tech stacks. He is in his 20th year in the Salesforce community, and in his 5th year as a Salesforce MVP. David hosted Dashboard Dojo for four years, which was a group that met monthly to study Salesforce reporting. He wrote Mastering Salesforce Reports and Dashboards which was published in July 2023. David greatly enjoys speaking at Salesforce and Salesforce community events around the world and has spoken on six continents.

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Eric Praud

Session Title: Solo Admin: The Highs, Lows, and Faceplants of Running Salesforce Alone

Role: Salesforce Platform Manager

Biography: Eric is a Salesforce Platform Manager at Activ8 Solar Energies and has been working in the Salesforce ecosystem for the past 14 years. He started his Salesforce career as a Salesforce support agent after having worked in catering for 13 years. Like many others, he stumbled across the platform accidentally and hasn’t looked back since. Eric is very active in the Answers community and has been a Salesforce MVP since March 2021. He is now also one of the co-organiser of Irish Dreamin’.

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Fabien Taillon

Session Title: Boost your site performance with Experience Delivery for LWR

Role: Partner & CTO

Biography: I’m a Salesforce MVP - Hall of Fame, co-leader of the Paris Developer Group, part of French Touch Dreamin’ team and Partner & CTO at Texeï. I’ve been working on Salesforce for 15+ years, and have been speaking at several events including World Tours, Developer Groups, dreamOlé, London’s Calling, North Africa Dreamin, YeurDreamin, CzechDreamin, CairoDreamin, AlbaniaDreamin, WirSindOhana and Dreamforce.

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Louise Lockie

Session Title: Applying a Permission Set Led Security Model

Role: MVP & Consultant

Biography: Louise is a 25x certified Salesforce MVP. She leads the London Salesforce Women in Tech Group and is currently an independent consultant. Louise is a multiple times Dreamforce, World Tour, and community conference speaker, having been selected to present at some of the biggest events in the Salesforce ecosystem.

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Robert Sösemann

Session Title: AI Agents from the trenches - Agentforce & beyond

Role: Senior Principal Architect - AI & Emerging Technologies

Biography: Software craftsman & Clean Code enthusiast, Salesforce MVP, Conference speaker, Twitter loudmouth. Works as Senior Principal Architect for AI & Emerging Technologies at SI and PDO Partner Aquiva Labs. Robert is widely known as the “guy who brought the Code Analyser PMD to Salesforce and has some opinionated thoughts about software development”.

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Michael Cunha

Session Title: Let's hear your voice on Service Cloud

Role: Salesforce Consultant

Biography: As a CRM Consultant, I hold eight certifications in Salesforce and boast 12 years of experience across Sales Cloud, Service Cloud, and Experience Cloud projects. My expertise spans various organizational methodologies and industries, enabling me to translate projects into tangible business outcomes. I leverage cutting-edge methods and creative problem-solving to fulfil all project requirements. I'm a motivated leader, unwavering optimist, tech enthusiast, and occasional digital nomad.

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Vuk Stajic

Session Title: Discover Lessons from a Decade of Salesforce

Role: Director

Biography: From Accidental Admin, to Account Executive for a large Salesforce Partner, to starting my own small consulting firm in 2020, I have spent the last decade working with Salesforce. I am a Trailblazer Community Forum Ambassador, and love to share my experience and knowledge with our entire ecosystem. Outside of Salesforce I am passionate about combat sports, dogs, and good food!

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Alia Lupandina

Session Title: Data Cloud with MC Personalization & Engagement: Pitfalls and Workarounds

Role: Marketing cloud lead

Biography: Salesforce Marketing Champion, Marketing Automation Lead, and Project Manager with a strong track record of delivering international, multi-cloud projects. Previously, I worked as a Project Manager for Salesforce Partners; now, I lead Customer Experience at Astara, a global mobility company operating in 19+ countries with 10+ brands. As a co-leader of the Trailblazer Marketing Community group in Madrid, I’m passionate about learning, innovation, and sharing knowledge to empower others in the ecosystem.

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Anastasiia Schwamborn

Session Title: AgentForce for MC: Fresh Air for SF Marketers or SFMC Retirement’s First Toll?

Role: Senior Consultant

Biography: I am a Senior Salesforce Consultant at Capgemini, where I co-lead a Germany-wide group of SFMC experts. I have over 12 years of experience in digital marketing, marketing automation, and social media marketing.
For the past seven years, I have been deeply involved in Salesforce, primarily Marketing Cloud, actively participating in the community, delivering internal and client training sessions, conducting workshops, and creating self-learning materials. Last year, I discovered a passion for public speaking and had the honor of being selected as a speaker for Salesforce community events such as Dreamforce, London's Calling, Wir Sind Ohana, and Inspire East.

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Hanna Nimchuk

Session Title: SFMC Audit Breakdown: What Works, What Doesn’t, and What to Fix First

Role: SFMC Admin & Developer

Biography: Vespa 🛵 and cycling 🚴‍♀️ enthusiast by day, SFMC pro by… also day! I’ve spoken at Czech Dreamin' 2024 and North Africa Dreamin’ 2023, and I’ve got my fingers crossed for a few more Dreamin’ events in 2025—hope to meet you there as well!

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Hugo Rosário

Session Title: Navigating the Path to Salesforce Management: A Practical Guide for Trailblazers

Role: Head of CRM Platforms

Biography: Head of CRM Platforms at Synesqo (Salesforce Customer), 7x Certified, Trailblazer Community Group Co-Leader on French Riviera User Group, Organizer of French Touch Dreamin', 2x Dreamforce speaker.
At my work, I manage a complex Salesforce ecosystem with 5 products, 4 Orgs, more than 20k users and a team of around 40 professionals. I’m part of the Salesforce Customer Advisor Board (Platform) and I love to share my management view on Community events.

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Joël Chadet

Session Title: The Key to Salesforce Project Success: Team Cohesion

Role: Consultant

Biography: With 20 years in IT and multiple Salesforce architect-level certifications, I’ve learned that technology evolves, but human challenges remain constant. Misalignment between developers, architects, and managers can slow projects—or derail them completely. My mission is to bridge these gaps by improving communication and team cohesion. While working with my Portuguese team, I discovered the phrase "Tamo Juntos", which deeply resonates with my journey into team dynamics. Speaking in Porto, where my team could be present, would be truly meaningful—because strong teams, not just strong code, make great projects.

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Pallavi Agarwal

Session Title: Design is More Than UI: How to Architect Solutions That Scale

Role: CEO & Founder

Biography: Pallavi Agarwal is the founder of Kander, a minority and woman founded Salesforce consulting firm. Leveraging her 20+ years in senior management consulting from building global enterprise implementations to driving results for non-profits and startups, design-thinking has always been at the heart of successfully building personalized, scalable solutions for business. We need to always keep the business in mind to ensure we understand the "why" of the user experience to ensure high adoption while bringing efficiencies.
Pallavi enjoys traveling, snowboarding, hiking, and biking. She is also passionate about mentoring women in the community for personal and career growth and volunteers with various organizations to give back to the community.

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Tomás Queirós

Session Title: Demo Like a Pro: Mastering Salesforce Pre-Sales for Maximum Impact

Role: Senior Consultant

Biography: Head of Alliances and Strategy. Strong expertise in Salesforce Technology.
Experienced with Organizations across Consumer Goods, Telecom, Banking, Industry, Advertisement and Real estate in national and international settings. Led teams of 50+ Element team.
Focused on helping customers find solutions through technology and creating a successful team focused on efficiency and pulling the best out of each individual, believing that focus, motivated team and recognition will lead to better results.
I am passionate about running because it requires discipline, focus and perseverance, which are key elements for success in life.

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Jessica Pethick

 

Session Title: Wearing All the Hats: Delivering Salesforce for Small Businesses

Role: Freelance Salesforce Consultant

Biography: Jessica is an 8x certified Salesforce Consultant with experience across industries from government to finance to entertainment (axe-throwing, anyone?). The pandemic was a game-changer for her — it pushed her out of corporate consulting and into her van, where she spent three years travelling Australia building her independent consulting business and embracing that #vanlife. In 2024, she moved to Portugal and made Lisbon her home. As a freelancer, Jessica owns every stage of an implementation, from pre-sales and solution design to go-live and beyond. She’s excited to share her lessons with you at Portugal Dreamin’ 2025!

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Aníbal García

Session Title: Analyse debug logs with Apex Log Analyzer

Role: Senior Software Engineer at Inetum

Biography: I am a computer engineer passionate about software development and dealing directly with customers and a great enthusiast about the Salesforce platform.
I have over 7 years of experience with Salesforce, where I have worked as a Developer, Support Engineer and Consultant. I am always excited to learn new things about Salesforce and work in different roles.

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Yosra Saidani

Session Title: Boost Your Knowledge Base: How AI Redefines Customer Experience 

Role: Head of Innovation at Cloudity, Salesforce Lightning Champion, Paris, Women in Tech co-leader and Salesforce mentor

Biography: Salesforce Architect (20 x certified ) - Manager & Head of innovation at Cloudity
Paris Women in Tech Trailblazer Group Co-leader
French Touch Dreamin' Co-organiser
Salesforce Conference SPEAKER :
* North Africa Dreamin' 2022,2023 and 2024
* Dreamforce 2023
* Cairo Dreamin' 2024
* Albania Dreamin' 2024
* WindSind Ohana 2024
* French Touch Dreamin' 2022, 2023
* Salesforce World Tour 2021, 2022, 2023

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Andrew Fawcett

Session Title: Extend Agentforce with Custom Actions on Heroku

Role: VP, Developer Relations, Heroku, Salesforce

Biography: Former CTO and founding member of FinancialForce.com, CPO of Heroku and now VP of Developer Relations at Heroku, Salesforce, and a Certified Advanced Developer. Expertise in architecture, R&D, product leadership, and performance benchmarking, I’ve driven innovations like Elastic Compute, Big Objects, and Multi-Tenant DynamoDB. Recognized leader in the Salesforce developer ecosystem, author of Salesforce Platform Enterprise Architecture, and founder of open-source projects used by 50k+ Salesforce customers.

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Pavan Misra

Session Title: Clicks to Context: Designing AI-First Experiences with Salesforce Agentforce

Role: Product Design Leader I Strategist I Mentor | Agile Adept I UX for AI & ML | UX Research | CSPO®

Biography: The Millennium Falcon and I share more than just a knack for adventure—we’re both multipotentialites. Just like the Falcon, which seamlessly switches between smuggling missions, daring rescues, and epic battles, I navigate diverse paths with agility and purpose. We both thrive in challenging environments, adapting and excelling no matter what comes our way. Versatile, resourceful, and always ready for the next mission, we embody the spirit of endless potential.
With a diverse design background spanning more than 16 years. I have delivered products and research projects across domains of Enterprise SaaS, IoT, machine learning, cloud, healthcare-life sciences, automotive and consumer products. I excel in understanding people and invest in learning regularly. This has helped me work with colleagues and clients spanning a wide range of business requirements focused on both emerging and global markets.
Keeping the user’s satisfaction as the end goal of design has always helped me deliver products that both enhance productivity and delight. My pragmatic and holistic approach bridges the gap between art and science, designing products for stringent regulated business and customer environments.
My ability of being able to see the big picture and yet play an instrumental role alongside cross functional teams allows me to create designs that are intuitive and distinct yet logical and functional.

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Tomás Queirós

Session Title: Demo Like a Pro: Mastering Salesforce Pre-Sales for Maximum Impact
Level: Intermediate
Duration: 40 min
Roles: Business Analyst, Consultant, Sales Professional

Session Abstract: Winning deals isn’t just about having the best solution—it’s about telling the best story. In this session, we’ll break down how to run pre-sales like Salesforce itself: from structuring the perfect demo to crafting compelling narratives that resonate with customers.
You’ll learn:
• How to build a tailored demo that speaks to your audience.
• The secret to making Salesforce features feel indispensable.
• Techniques to run high-impact demo sessions that drive engagement and conversion.
Whether you’re a consultant, partner, or AE, this session will help you elevate your pre-sales game and deliver demos that close deals.

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Hugo Rosário

Session Title: Navigating the Path to Salesforce Management: A Practical Guide for Trailblazers
Level: Intermediate
Duration: 30 min
Roles: Architect, Consultant, Project Manager

Session Abstract: In this session I will share a step-by-step guide to empower Trailblazers on their journey towards a Management role. Drawing from my own experience in the field, I will provide a roadmap that combines practical advice with concrete actions.
I will offer a candid view of the "good, the bad, and the ugly" aspects of being a Salesforce Manager, ensuring attendees have a comprehensive understanding of what to expect and how to navigate potential obstacles.

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Ali Zafar

Session Title: Salesforce at Scale: Strategies for Performance, Resilience & Growth
Level: Advanced
Duration: 30 min
Roles: Architect, Consultant, Developer

Session Abstract: In this session, we will go through the strategies, best practices and architectural patterns to optimize Salesforce for large scale implementations. From handling high data volumes and automation at scale to ensuring system resilience and performance tuning, we will be also looking at tools & techniques required when preparing for large scale implementations. This session will equip you with the insights needed to future proof your Salesforce instance.

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Jessica Pethick

Session Title: Wearing All the Hats: Delivering Salesforce for Small Businesses
Level: Intermediate
Duration: 40 min
Roles: Business Analyst, Consultant, End User

Session Abstract: Implementing Salesforce for a small business isn’t just about great solution design—it’s about balancing process improvement with end-user buy-in, wearing every hat imaginable, and being a true trusted partner: fully invested in your client’s success before they even know what to ask for.
Small business owners are stretched thin, and while they’ll back the project 100%, they likely won’t have the capacity or expertise to write requirements, test, or clean data. You’ll be guiding them through an unfamiliar world, often making critical decisions on their behalf. How do you convey accurate cost and time estimates from the start? How do you get employees on board when automation might replace parts (or all) of their job? And how do you build with integrity when you’re defining the requirements?
Join Jessica as she shares lessons (and battle scars) from a real-world small business implementation—so you can deliver a great solution, even when you’re doing it all.

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Eric Praud

Session Title: Solo Admin: The Highs, Lows, and Faceplants of Running Salesforce Alone
Level: Beginner
Duration: 30 min
Roles: Administrator, Business Analyst, Project Manager

Session Abstract: Did you know that most companies using Salesforce are SMEs, often with just one person managing the entire platform? If you're that solo admin—or have been—you know the struggle is real!
In this session, I'll take you through my experience of being the sole Salesforce admin at my company for eight months before finally hiring my first teammate. I'll share what worked, what didn’t, my wins, and, most importantly, my failures—because let’s be honest, that’s where the real learning happens.
While my company runs Sales, Service, and Field Service Clouds (and yes, we’ll talk about that FSL experience!), I’ll keep the insights broad enough for any admin navigating a one-person Salesforce operation. Expect honest stories, hard-earned lessons, and maybe a few laughs along the way!

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Fabien Taillon

Session Title: Boost your site performance with Experience Delivery for LWR
Level: Intermediate
Duration: 30 min
Roles: Architect, Developer

Session Abstract: Discover how to leverage the new Experience Delivery feature for LWR to develop blazing fast sites. We’ll have a look at how you can make use of server-side rendering (SSR), content delivery network (CDN) or even Islands Architecture using hydration capabilities to achieve your goal. These obscure terms will be crystal clear for you at the end of this session.

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Robert Sösemann

Session Title: AI Agents from the trenches - Agentforce & beyond
Level: Intermediate
Duration: 40 min
Roles: Architect, Developer, Project Manager

Session Abstract: AI Agents like AgentForce will revolutionize the development of business apps. It's not only changing the importance of UI, Code and Low Code but also changing the power dynamics in software dev teams. This session will combine demos, code and hands-on experience from multiple real world Agentforce projects but also touch on why people should reinvent their jobs through the lens of AI and recalibrate.

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Aníbal García

Session Title: Analyse debug logs with Apex Log Analyzer
Level: Intermediate
Duration: 40 min
Roles: Architect, Developer, Support Engineers, Testers

Session Abstract: Analysing a Salesforce debug log can be a very tedious task. Tens of thousands of lines of code to search for a simple error and how it occurred. It could take us hours!
Apex Log Analyzer makes performance analysis of Salesforce debug logs and helps to identify and resolve performance and SOQL/DML issues much easier and quicker.
Learn how to get quality debug logs and analyse them using this innovative tool through several practical examples.
https://marketplace.visualstudio.com/items?itemName=financialforce.lana

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Roger Farrow

Session Title: Brains, Stars and Powerpoint: What do your colleagues experience?

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Agentforce Specialist Certification

Candidates should have experience with both Salesforce Platform configuration and Agentforce capabilities.

More Information: https://trailhead.salesforce.com/en/credentials/agentforcespecialist

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David Carnes

Session Title: Stay on Top of All Recent Report and Dashboard Feature Enhancements
Level: Beginner
Duration: 40 min
Roles: Business Analyst, Data Analyst, End User

Session Abstract: While Salesforce's development priorities continue to expand further and further out from the core, basic reporting functionality continues to evolve with each release. In this session we'll introduce and demo reporting features from the most recent three releases, including enhancements to Reports, Dashboards, Data Cloud reporting, AI capabilities, accessibility, and Custom Report Types. Join us to stay on top of what's possible in Salesforce reporting!

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Vuk Stajic

Session Title: Discover Lessons from a Decade of Salesforce
Level: Beginner
Duration: 30 min
Roles: Administrator, Consultant, Developer

Session Abstract: Presentation originally done with great feedback at DF24. Like any good story, mine starts with a bit of luck. I first stumbled into Salesforce as a student engineer in my first real job.
Over the last decade, I've gone from Accidental Admin to running my own practice and becoming a Trailblazer Community Forum Ambassador.
This presentation will cover:

  • Proactive Career Ownership: Advocate for your development and seek new knowledge.
  • Embrace the Salesforce Ecosystem: Explore diverse roles like consulting, development, and architecture.
  • Leverage Community as a Superpower: Accelerate your growth through networking, mentorship, and online communities.
  • Become a Force Multiplier: Share your knowledge and help others on their Salesforce journeys.I'll share my experiences, lessons learned, and actionable items to help admins build a foundation for future growth on the platform.

     

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Louise Lockie

Session Title: Applying a Permission Set Led Security Model
Level: Intermediate
Duration: 40 min
Roles: Administrator, Architect, Consultant

Session Abstract: As Salesforce moves away from the traditional Profile led approach and adds more functionality to Permission Sets, now is the time to future proof our solutions with a permission set led security model. In this session I will talk about the new features and we will look at what we will still need profiles for, and importantly, how to design and build an access model which is tailored, scalable, and streamlined, using permission sets and permission set groups.

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Angus Brown

Session Title: Flow on the Fly (Patterns for screen flow actions)
Level: Intermediate
Duration: 30 min
Roles: Administrator, Architect, Consultant

Session Abstract: Truly dynamic screen flows are here! Flow action buttons and the most exciting Flow update of Spring ‘25 'Automatically Triggered Screen Action (Beta)' are transforming what is possible in Flow.
Screen flow actions allow us to run sub-flows without leaving the screen, but how powerful is this ability? How far can we push them? What are the pitfalls… and when should we stop? In this talk we showcase patterns for implementing screen flow actions, and the awesome user experiences that they can create.

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Ankita Dhamgaya

Session Title: Goodbye Change Sets: Streamlining DevOps with Slack Integration
Level: Intermediate
Duration: 30 min
Roles: Consultant, Developer, Project Manager

Session Abstract: Say goodbye to the complexities of traditional change sets and join us for a session focused on streamlining your DevOps process. In this session, we’ll explore how Salesforce DevOps Center, combined with Slack integration, can simplify deployments, enhance change tracking, and improve team collaboration. Learn how to save time, reduce errors, and eliminate the need for managing multiple systems, all while improving efficiency and ensuring smoother deployments. Experience a more effective and streamlined approach to DevOps.

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Pallavi Agarwal

Session Title: Design is More Than UI: How to Architect Solutions That Scale
Level: Intermediate
Duration: 40 min
Roles: Architect, Consultant, Designer

Session Abstract: Design thinking touches every stage of successful implementations, but many Salesforce Architects still lack the technical components of design needed to successfully address the needs of the user and business. In our session, we will uncover the essential steps needed for creating a design mindset, how to avoid rework through design, decrease time for deployment, and tips for increasing user adoption.

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Alia Lupandina

Session Title: Data Cloud with MC Personalization & Engagement: Pitfalls and Workarounds
Level: Intermediate
Duration: 30 min
Roles: Marketer

Session Abstract: Data Cloud offers native connectors with SFMC and MC Personalization for data ingestion and activation, but does the integration run as smoothly as expected? In this session, we’ll explore common pitfalls that teams encounter when implementing real use cases in multicloud projects connecting the three platforms.

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Anastasiia Schwamborn

Session Title: AgentForce for MC: Fresh Air for SF Marketers or SFMC Retirement’s First Toll?
Level: Beginner
Duration: 30 min
Roles: Business Analyst, Consultant, Marketer

Session Abstract: Since Agentforce was announced, we have all been diving into its details and potential. Now, it is available for Marketing as well, but it is Core Platform-based, focusing on the functionalities of the Marketing Cloud Growth and Advanced Editions.
Will this impact the scope of work for SF Marketers? Let’s explore an overview of its promising new features and try to anticipate the next trends in the marketing world—no predictive AI involved!

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Hanna Nimchuk

Session Title: SFMC Audit Breakdown: What Works, What Doesn’t, and What to Fix First
Level: Intermediate
Duration: 30 min
Roles: Administrator, Marketer, Consultant

Session Abstract: SFMC audits can feel overwhelming—until you see them in action. Based on a hands-on audit of a live SFMC instance, this session will highlight the biggest mistakes, overlooked settings, and easy improvements that can transform your platform’s performance. Let’s break it down and make auditing simple—so you can get your instance running at its best.

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Michael Cunha

Session Title: Let's hear your voice on Service Cloud
Level: Advanced
Duration: 40 min
Roles: Business Analyst, Consultant

Session Abstract: My session will talk about Service Cloud Voice and how to bring your call center to Salesforce, defining work streams, prioritizing the calls and avoiding angry customers

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Yosra Saidani

Session Title: Boost Your Knowledge Base: How AI Redefines Customer Experience
Level: Intermediate
Duration: 30 min
Roles: Admin, Consultant, Business Analyst

Session Abstract: This session is all about action! Dive into a 100% hands-on presentation featuring a real-world success story from one of our clients. Discover how we leveraged Unified Knowledge and Agentforce to completely transform their customer experience.
By centralizing information into a single source of truth and enabling precise, relevant global search capabilities, we redefined their approach to customer support. Learn how these powerful tools, powered by AI, can revolutionize your knowledge base and deliver unparalleled customer satisfaction.

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Amanda Perkins

Session Title: Story-Powered Change: Harnessing the Power of Storytelling in Change Management
Level: Intermediate
Duration: 30 min
Roles: Admin, Consultant, Business Analyst

Session Abstract: In the fast-paced world of Salesforce and digital transformation, change is inevitable—but how you manage that change makes all the difference. Want to know the secret ingredient that makes complex transitions smoother, more effective, and less resistant? It's not just technology or strategy—it's storytelling.
In this dynamic 25-minute session, we’ll dive into how you can leverage the power of storytelling to inspire, influence, and drive successful change management within your Salesforce projects. Discover how crafting the right narrative can turn stakeholders into champions, reduce resistance, and make even the most challenging change initiatives feel like a natural evolution.
Don’t miss this chance to add a transformative skill to your change management toolkit. Your audience is already primed for change—now, let’s get them excited about it.

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Joël Chadet

Session Title: The Key to Salesforce Project Success: Team Cohesion
Level: Intermediate
Duration: 30 min
Roles: Administrator, Developer, Project Manager

Session Abstract: Team cohesion is vital for Salesforce success. Drawing from real projects, learn strategies to build trust, align goals, and foster collaboration.
This session explores overcoming challenges and strengthening team dynamics to create a thriving project environment.

**Session Outline / Agenda**

1. Introduction: Importance of team dynamics, with a personal perspective.
2. Challenges in Cohesion: Examples of misaligned teams and how they impact projects.
3. Building Trust & Alignment : Sharing actionable strategies from successful projects.
4. Real-Life Example: How cohesive teamwork led to Salesforce project success.
5. Q&A : Open discussion for the audience to share insights and ask questions.

This session highlights the often-overlooked human aspect of Salesforce deployments.
Attendees will gain actionable tools to improve team cohesion, foster collaboration,
and drive both project success and team satisfaction.

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Andrew Fawcett

Session Title: Extend Agentforce with Custom Actions on Heroku
Level: Intermediate
Duration: 30 min
Roles: Administrator, Architect, Developer

Session Abstract: Join me and learn how building custom actions on Heroku can make your Agents more powerful and smarter. I'll show you how to leverage the power of open source languages and libraries to extend your Agentforce agents.

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Pavan Misra

Session Title: Clicks to Context: Designing AI-First Experiences with Salesforce Agentforce
Level: Intermediate
Duration: 40 min
Roles: Administrator, Consultant, Designer

Session Abstract: As AI becomes the new UI, designing intuitive, efficient, and context-aware experiences is more critical than ever. In this session, we’ll explore how the Salesforce UX team reimagined the agent experience with Agentforce—an AI-first product that brings the power of generative AI into every click. From surfacing relevant knowledge in real time to providing contextual summaries and next-best actions, learn how we’re shaping seamless workflows that let agents do what they do best: help people. Discover design strategies, lessons learned, and what it takes to go from clicks to true context.

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Andrea Carvalho

Session Title: Hands On Agentforce
Level: Intermediate
Duration: 90 min

Session Abstract: This session is all about action! Dive into a 100% hands-on presentation featuring a real-world success story from one of our clients. Discover how we leveraged Unified Knowledge and Agentforce to completely transform their customer experience.
By centralizing information into a single source of truth and enabling precise, relevant global search capabilities, we redefined their approach to customer support. Learn how these powerful tools, powered by AI, can revolutionize your knowledge base and deliver unparalleled customer satisfaction.

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Roger Farrow

Co-Speaker: Margo Paskalova

Session Title: Brains, Stars and Powerpoint: What do your colleagues experience?
Level: Intermediate
Duration: 40 min
Roles: Administrator, Consultant, Pretty much everyone

Session Abstract: The number 1 cause of project failure is the human element, not technical aspects. Understanding each other, and the 20% of people who don't fit into the neatest of boxes, will help give you a happier and more productive work life - by supporting better your colleagues, unlocking their (or your) hidden potential, and reducing stress for everyone!

We’ll be covering ADHD, Autism, Dyslexia with explainers, a few short thinking exercises and, of course, some top tips to help you understand others.

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Margo Paskalova

Speaker: Roger Farrow

Session Title: Brains, Stars and Powerpoint: What do your colleagues experience?
Level: Intermediate
Duration: 40 min
Roles: Administrator, Consultant, Pretty much everyone

Session Abstract: The number 1 cause of project failure is the human element, not technical aspects. Understanding each other, and the 20% of people who don't fit into the neatest of boxes, will help give you a happier and more productive work life - by supporting better your colleagues, unlocking their (or your) hidden potential, and reducing stress for everyone!

We’ll be covering ADHD, Autism, Dyslexia with explainers, a few short thinking exercises and, of course, some top tips to help you understand others.

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Andrea Carvalho

Session Title: Hands On Agentforce - Elevate Agentforce for Service with RAG

Role: Certified Salesforce Instructor / ☁ Salesforce Expert / Organiser of YeurDreamin', Amsterdam

Biography: - Passionate learner and continuous improvement seeker.
- Business-focused - global operations, marketing and sales professional.
- Strong communication and interpersonal skills.
- Excellent multicultural awareness and work experience
- Team efficiency and results-oriented
Specialties: Salesforce.com; Project Management; Business Analysis; Channel Partner Management.

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